An illustration of a tennis ball hitting a pink racket against a blue background, with motion lines indicating impact.

Trust The Experts

FOR PCA SKIN

Creative Direction, ART DIRECTION AT ZORBA

The audience—licensed skincare professionals—is skin-educated and knows of its mechanism. The challenge was to find a fresh way to narrate new teach & learn materials. In collaboration with scientists, we rethought the narrative and visual direction of five key educational films, exploring acne, aging, dullness, sensitive skin, and hyperpigmentation.

Skin is texture, emotion, movement. That became the starting point: a delicate grain, soft continuous motion, and a serene palette of blues, interrupted by bursts of colour that give each condition its own character. Circular cuts echo the brand identity, while ingredient forms borrow from their chemical structures.

A language drawn from touch, giving the science room to be felt as well as understood.

Where
the brand
started.

Diagram showing collagen and elastin fibers in skin with labels and description of fiber breakdown.
Digital rendering of a woman with long, reddish-brown hair, shown from the shoulders up, looking slightly upward and smiling softly, against a light gradient background.
A woman with fair skin and freckles showing redness on her face; text explains dilated vessels cause redness in rosacea; inset shows close-up of skin with visible blood vessels.
Diagram of skin with three red circles containing a cigarette, alcohol, and pizza crossed out.
A diagram of a blood vessel with labels pointing to a connective tissue, blood vessel, and white blood cells, illustrating the components of blood flow.
A cross-sectional illustration of a skin pore being opened by a device, showing hair follicle and surrounding skin layers with nerve and blood vessel structures.

Where
the brand
landed.

Diagram of a hair follicle showing the sebaceous gland, follicle, and hair shaft against a blue background.
Illustration of a woman and a man with redness around their cheeks and jaws, indicating irritation or rash.
Illustration of three blue and white cells or molecules floating in a light blue background.

Design Elements | The Skin Cuts

Circular cuts—inspired by the brand identity.

Diagram of a hair follicle showing the sebaceous gland and follicle with labels.
Illustration of blood vessels beneath a tissue layer, with labels indicating blood vessels.
Diagram of a cystic lesion and follicle inflammation in the skin, showing a cystic lesion with redness and a follicle with inflammation.
Diagram of skin layers showing epidermis, dermis, and hypodermis with labeled annotations
Close-up of a blue object resembling a shell with ridges and bumps on a light background, with the text 'Rough Skin Texture' centered above it.
An illustration showing the process of skin pigmentation change. It depicts a melaninocyte cell producing melanin, with dead skin cells and areas of hyperpigmentation.
A jellyfish with a transparent, bell-shaped body and long, trailing tentacles, floating underwater.

Design Elements | The Ingredients

Inspired by their chemical formulas.

Silhouette of a person with a backpack, walking and playing a guitar, with a sunset in the background.
A digital infographic displaying various molecular structures with labels, including Pyruvic Acid, Silymarin, Oleyl Adipolate, Mandelic Acid, Resorcinol, Lipoic Acid, Gluconolactone, Licorice Root, Lactic Acid, Calming Botanical Extract, Kojic Acid, Tranexamic Acid, TCA, Centella Asiatica Leaf Extract, Citrus Lemon Peel Extract, Citric Acid, Saccharide, Arginine AHA Complex, Salicylic Acid, and Milk Thistle Extract.

Educational Films

Five finely narrated & sensorial skin conditions stories.

Hyperpigmentation

01

Dullness

02

Acne

03

Aging

04

Sensitive Skin

05

EXTRACELLULAR MATRIX Breakdown

Illustration showing collagen fibers in the skin with a moon in the background, highlighting collagen's role in skin structure.
Diagram showing GAGs molecules with pink spheres representing GAGs and blue spheres indicating other components, illustrating their molecular structure.

MELANOSOME TRANSFER

SUBTYPES OF ROSACEA

A colorful abstract background with soft pastel circles and a label in the center with scientific terminology, including "Phymatous," "Erythematotelangiectatic," "Papulopustular," "Ocular," and the word "Rosacea" at the bottom right.

GRADES OF ACNE

Diagram of different types of ovarian cysts, including comedones, papules, nodules, pustules, and cysts, with color-coded representations.

SOME TYPES OF SENSITIVE SKIN

Blurred pink heart-shaped and round objects with a faint white background.
A pink and white abstract background with small, scattered blue text or symbols

PACKSHOT

A brown bottle of PCA skin No Peel Peel with a white label and black cap, floating against a blue bokeh background.

C. ACNES & WHITE BLOOD CELLS

Digital illustration of bacteria with rod-shaped and spherical forms on a blue background.

VASCULAR DYSFUNCTION

SOME UNEVEN SKIN TONE CAUSES

Cloudy sky with the word 'Pollution' in the center

TRANSEPIDERMAL WATER LOSS REGULATION

A digital illustration of a large, flat body of water with numerous bubbles on the surface, under a partly cloudy sky.

SKIN SURFACE CLEAN-UP

Illustration of three blue virus particles floating in a light blue background.