Bond Repair Science

FOR NEXXUS

See the science.

At the heart of every strand lies a microscopic world—an intricate network of amino acids, the DNA of our hair. But daily stressors break these essential bonds, leaving hair weak and vulnerable. Enter Nexxus Amino Bond. A breakthrough fusion of science and beauty, infused with 5 vital amino acids. Vibrant. Potent. Precise. In minutes, bonds are rebuilt, strength is restored, and hair is revived. A visual symphony of colour and transformation, where science meets sensation.

PROJECT
Scientific Storytelling
science Film
Moa Film
Photography
assets

role
Creative Direction
ART DIRECTION

AT
ZORBA, TORONTO
2024

1.8 MILLION+

VIEWS

A series of illustrations depicting a hair care advertisement. The first image shows three bottles of Kérastase products against a dynamic background. Subsequently, there are images of hair with split ends, a close-up of hair fibers, and a section of hair being smoothed and repaired. Two women with healthy-looking hair are shown, as well as a molecular representation suggesting ingredients' efficacy. The final image displays the Kérastase bottles alongside colorful, abstract elements.

some early STORYBOARDING | 15s

Person holding Nexxus Amino Bond shampoo bottle against coral background.
Close-up of colored spheres in a transparent tube on a peach background.
Close-up of a textured tunnel with five colorful, spherical droplets floating in the center. The tunnel has brown and copper tones, giving a surreal, abstract appearance.
Person with curly hair holding a Nexxus shampoo bottle against a coral background.
Nexxus Amino Bond hair treatment bottle with colorful bubbles on an orange background.
Colorful translucent spheres with bubbles on a gradient background.
A person with short blonde hair wearing a brown blazer stands against a coral background.
Person with curly hair wearing glasses and a white blazer against a coral background.
Two women posing against a coral pink background, one with short blonde hair in a brown dress and the other with long curly dark hair in a cream blazer.
Abstract colorful spheres inside a semi-transparent bubble on a coral background.

6s | before / after

15s | mode of action

behind the scene | sÃo paulo

A group of people working in a photo studio with computers, lights, and photo prints on the wall.
Blurred motion in a photography studio with orange backdrop, camera equipment, and stands visible.
Person in black hoodie and shorts standing in front of an orange wall, facing slightly away, with tattoos on legs.
A laptop displaying three similar photos of a person with curly hair holding a pink tube against an orange background.