High-tech In Action
FOR MERIDOL
In today’s tech-driven world, manual toothbrushes are losing relevance—they’re no longer the top choice for consumers or dentists. But not all manual toothbrushes are created equal. Some offer a superior clean that stands out from the rest.
THE IDEA
Portraying Meridol’s manual toothbrush as a high-performance oral care tool—manual in form, high-tech in action.
PROJECT
Scientific Storytelling
PRODUCT FilmS
role
Creative Direction
AT
ZORBA, TORONTO
2025
Meridol
FILM
Parodont Expert
ADAPT
KEY VISUALS
