Iconic Sustainable Material

FOR ISA NEXT-GEN MATERIALS

How to transform a technological innovation, Hyphalite™ into a brand—and position that brand into the vegan leather category?

We rebranded the science with style and elegance ; using breathability to bridge material innovation & fashion relevance, and making Hyphalite™ the new icon for sustainable luxury.

Creative Concept

Nature breathes—effortless, fluid, alive. Hyphalite™ embodies this rhythm, redefining the norm as the new iconic material. In this visual symphony, Hyphalite™ moves with nature—expanding, flowing, breathing—delivering unparalleled comfort and breathability in every moment.

PROJECT
Scientific Storytelling
BRAND Film

role
Creative Direction
ART DIRECTION

AT
ZORBA, TORONTO
2024

Illustrated panels of sustainable materials and processes, including fungal growth, water splashes, textile textures, and abstract designs, labeled "Hyphalite™ Iconic Sustainable Material."

some early STORYBOARDING

Close-up of a tree branch with bark and small white fungi against a brown background.
Close-up of a cluster of oyster mushrooms against a light brown background.
Flowing liquid resembling milk, splash effect, beige background
Abstract yellow fabric texture on a beige background
Abstract red fabric waves on a red background.
Close-up of beige textured fibers or hair strands
Close-up of flowing blond hair with smooth, silky texture.
Close-up of maroon and beige textured curved surfaces
Close-up of brown textured leather with undulating surface
Brown leather handbag with quilted pattern, disintegrating effect on one side, brown background.