Collage of various themed images including fashion, technology, and social issues. Features people, text, and abstract designs.

Within The Club

FOR CRED

An exclusive club with inclusive content.

CRED isn’t just another Fintech app—it’s a new model of financial trust. A members-only club that enables the trustworthy to make financial progress.

Back when we took on the challenge of re-launching @cred_club on Instagram, the team focused on what sets the brand apart: its members. India’s globetrotting, hard-to-impress millennials needed more than a Fintech app rewarding good financial behaviours; they needed a lifestyle-cultural almanac.

The content was planned & produced on a daily basis, across formats—posts, stories, reels, lives. Largely punctuated by collaborations during Volume 2.

PROJECT
Social media strategy
Content execution

role
art lead
ART DIRECTOR
art curation
Graphic Design
Illustration

AT
ANIMAK, NEW DELHI
2020/22

31.4 MILLION+

Impressions

6.5 MILLION+

Account Reach

snapshot volume 1/2

Line drawing of a person and a dog in a kitchen, with a refrigerator under a ceiling light.

Vintage TV showing animated school classroom scene with teacher and students.

Transparent cube structure with tubes, labeled "Shape-shifting Designs"

Monopoly Man running with money bag, text reads "Mandela Effect" above and below.

snapshot volume 2/2

Animated character in a cryonics chamber with digital interface and holographic displays

with Shwetank Shankar account manager | Kunel Gaur, Sayantan Choudhury creative leads | Sheetal Raghav creative director | Rhea Kumar, Sukriti Dubey, Aniket Bhandari, Simran Bhalla, Anish Das, Anjali Singh, Sanket Rajput, Manish Badlani, Prakhar Khandelwal, Sheetal Raghav writers’ room | Sunidhi Nangia, Ankita Kumari, Arsh Bedi, Parul Aden, Shweta Shetty, Astha Sharma art directors | Pranay Patwardhan, Vishank Kumar, Tanaya Khadke motion designers | Vipul Sachdeva, Amar Chaurasia, Anubhav Kesarwani 3D artists | Shivam Bapat social media manager & more