Prevention Is Power

FOR COLGATE TOTAL

How to change Colgate’s perception—an old mass brand—by its consumers & retailers, although backed by science?

We made the science Powerful & Perceivable.

Creative Concept

A vivid, organic and ludic language to the new Colgate Total’s new prevention technology. We make the approach to oral health more digest, mesmerizing & rich of opportunities. Diving in the microscopic world, we are taken to an educational and highly entertaining battle between bacteria and the technology. Punctuated by fun and inspiring sceneries.

PROJECT
Scientific Storytelling
science Film

role
Creative Direction

Close-up of pink and yellow abstract texture with small particles floating
close-up of blue and purple mold growth with water droplets
Close-up view of a blue bacterium with long, flowing pili or flagella.
Floating colorful transparent spheres with a soft focus pink and blue background
Colorful translucent spheres floating against a blue background.
Abstract image with pink and purple glass-like spheres and a swirling liquid effect.
A cluster of small, colorful beads inside a transparent bubble against a gradient blue background.
Abstract 3D shapes in yellow and pink with floating translucent spheres on a blue background.
Colorful pie chart sections on a textured surface with a blue toothbrush
Small droplet suspended over a textured, blue surface with sparkles.

with megan le brech project manager & Lifescience strategist | thomas bertossi head of strategy | loic billiau storyboard artist | moon studio cgi | renaud georgeault producer | william le bras director | florent brissaud 3D artist | at zorba, toronto, canada – 2023