LipidMim Complex
FOR CETAPHIL
Instant Replenishment. Lasting Glow.
Cetaphil’s Nourishing Body range was in need of a science asset explaining the skin’s replenishment mode of action of its key ingredients: LipidMim™ Complex + NMFs + Hyaluronic Acid. Those ingredients have been conceptualized to represent their benefits but also respecting science’s reality.
The range signature pink is the visual element driving the science story – from the ingredients to the sensitive skin’s benefits.
PROJECT
Scientific Storytelling
MOA Film
role
Creative Direction
AT
ZORBA, TORONTO
2026

