Superior Science.

Cetaphil has entered the premium serum category with dermatologist co-developed AM & PM serums powered by Gallic-AOX Power™.

The brand’s science visualization needed a refresh, an art direction grounded in the recent rebranding Cetaphil went through – those science assets have been the first stone paving the way for a grander story – yet to come.

The 6-sec assets were developed to explore topics that the 30-sec science story could not cover, expanding further Cetaphil’s superior science authority.